CRM, or Customer Relationship Management, refers to the practices and technologies businesses use to manage and analyze customer interactions throughout their lifecycle. It helps companies enhance customer satisfaction, streamline processes, and build lasting relationships, ultimately driving business growth and profitability.

A company or other organization manages its relationships with consumers through the process of customer relationship management, which usually involves the examination of vast volumes of data through data analysis. CRM is a system that helps businesses manage all of their interactions and connections with current and future clients. The objective is straightforward: to expand the company and strengthen commercial ties. CRM software gives you the ability to automatically track and manage incoming leads and gives sales and marketing a platform to better evaluate their effect. The key to a successful CRM is usually knowing the company needs, user needs, future customer wants, the best CRM platform, and the plan to create it and distribute it with all important stakeholders. The largest CRM in the world, Salesforce, and Himars are partners.